Confessions of an Entrepreneur

Confessions of an Entrepreneur

Why Small Details Like Thank You Cards Matter More Than You Think

A small detail that looks premium without the premium price

24's avatar
24
Sep 24, 2025
∙ Paid
branding packaging marketing branding packaging marketing
branding packaging marketing branding packaging marketing

People buy with their eyes first. Customer psychology has proven this again and again. What we see shapes how we feel, and how we feel shapes what we decide to buy. That is why I believe the little details in your brand matter so much. Packaging, labels, and even the thank you card you place in the box can change how a customer views your entire business.

When I was building my brand I knew I wanted every detail to feel intentional and premium. I wanted my thank you cards to be more than a piece of paper. I wanted them to feel like an extension of my brand. At first I thought the only way to make that happen was through a manufacturer overseas.

I went to Alibaba, uploaded my design, and asked for a quote. It came back at around 90 dollars for 100 cards. Not terrible, but once I added in shipping costs and the waiting time, it just did not make sense. That is when I started looking for other options.

I wanted something that looked and felt premium without draining my budget. That is when I realized Canva, the same place I made my design, also offered printing. I had never paid attention to that feature because I assumed it would not be good quality. But I decided to give it a chance.

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