Why I Changed the Name to Confessions of an Entrepreneur

A space for honesty, vulnerability, and the messy truth of building something from scratch

Hi,

I wanted to take a moment to tell you why I changed the name of this newsletter to Confessions of an Entrepreneur.

When I started writing here, I thought I had to only share polished strategies and step by step tips. But the truth is, entrepreneurship is not always polished. It is late nights questioning everything, moments of doubt that feel heavier than the wins, and days when you wonder if you are cut out for this. These are the parts no one really talks about.

And yet, those moments are just as much a part of the process as the victories. Every time we fall flat, every time something does not go our way, it is almost like the universe asking us, “Do you reallyyyy want this?” Sometimes it feels like the test never ends. But the reality is, those tests shape us into the kind of entrepreneurs who can actually carry the vision we are chasing.

That is why I wanted to rename this space. This is no longer just about advice and strategies. This is a diary. A place where I can share my confessions about the highs and the lows, the lessons learned, and the parts of the journey that are not always Instagram ready. Because when you read someone else’s story and realize they are going through the same struggles you are, it reminds you that you are not alone. It gives you strength to keep moving forward.

So that is what you can expect here. Personal stories, honest reflections, and the kind of behind the scenes truths that I wish more people shared. My hope is that it inspires you, motivates you, and makes you feel seen in your own journey.

We are all figuring it out. And maybe the real secret is that we are not meant to look perfect while we do.

Talk soon,
Arsema

- P.S. I will still be giving away tips and advice here and mainly in my paid Substack version, so if you want resources you can view it there as well.