The TikTok Ban: What Aspiring Clothing Brand Owners Need to Know
Why building a loyal community matters more than any single platform—and how to prepare for change.
Hey friends,
If you’re running or dreaming of starting a clothing brand, you’ve probably seen the news about a possible TikTok ban. Let’s be real—TikTok has been the spot for small businesses to shine. One viral video can turn your designs into a trending sensation, and the platform’s algorithm makes it easier than ever to reach new people.
But here’s the thing: building your brand on one platform is risky. If TikTok disappeared tomorrow, would your customers still know where to find you?
That’s why I’ve been thinking a lot about community. Viral moments are great, but what really sustains a brand is the people who feel connected to you—your story, your vibe, and your mission. Those are the people who will follow you anywhere.
So, let’s talk about next steps:
Instagram is still a great space for visuals and storytelling. Use Reels and Stories to stay connected.
Pinterest is underrated for fashion brands. People go there to shop ideas, and your designs could be one of them.
Email lists are gold. Unlike social media, you own your email list. Use it to share updates, discounts, and launches.
Don’t forget about your website—it’s your home base and a place you fully control.
If the TikTok ban taught us anything, it’s to diversify and focus on the relationships we’re building. It’s not about the platform—it’s about the people.
I’d love to hear how you’re feeling about all of this! Comment below or message me—this space isn’t just for me to talk; it’s for us to connect, share ideas, and grow together. Let’s make this a space where clothing brand owners like us can support and inspire each other.
Talk soon,
Arsema B.