Confessions of an Entrepreneur

Confessions of an Entrepreneur

If I Had to Start Over From Scratch, Here’s Exactly How I’d Build a 6 Figure Clothing Brand

My exact blueprint for turning an idea into a real business that grows fast and feels like a brand people are obsessed with.

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24
Sep 22, 2025
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1. Post 3x a Day on TikTok

If I was starting from absolute zero, the very first thing I would do is post three times a day on TikTok. It is a numbers game. Every single time you post, TikTok shows your video to about 200 to 300 new people. And if you stay there, that is what we call the “200 view jail.” You are not supposed to stay there forever but in the beginning that is the testing phase.

When you post consistently you are running little experiments. One day you might get 250 views, the next day 600, and then suddenly one of your videos hits a few thousand. That is your signal. You have to double down on the content that even slightly outperforms the rest. That is how you build momentum.

I know posting that much sounds like a lot, but remember you are building a brand. And at the start, nobody knows who you are yet. More content means more chances to be discovered.


2. Hire a Bookkeeper or CPA Early

This one right here will save you! I used to think I could handle everything myself until tax season came around and I realized how much money I left on the table. Having a bookkeeper or CPA on your team is not an expense, it is an investment. They know the write offs you qualify for, they help you stay compliant, and they prevent you from getting hit with surprise tax bills.

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