Behind the Label: How to Discover Brand Manufacturers
Who manufactures for Alo, Skims & Fenty?
If you’ve ever wondered how brands like Skims, Lululemon, Alo Yoga, or even Fenty Beauty find their manufacturers, let me let you in on a secret: it’s not about luck, and it’s definitely not about having “connections.”
The truth is, there are ways to see exactly which factories these brands are already working with. Yes—real names of manufacturers, not just vague directories. Imagine being able to pull up the same factory that produced the tights for Lululemon or the packaging for Fenty Beauty, and then reaching out to them yourself.
That’s the part nobody talks about.
Why this matters for new brand owners
When you’re starting your brand, finding a manufacturer feels like the biggest obstacle. Do you go with Alibaba? Do you try random Google searches? Do you DM factories on Instagram and hope for the best?
The problem with that approach is:
You waste money on bad samples.
You get ghosted by “factories” that are actually middlemen.
You end up guessing instead of knowing.
But if you knew how to research the actual supply chains of successful brands, you’d skip months of trial and error. You’d know exactly which manufacturers can handle your type of product, your quality expectations, and your order sizes.
Here’s the kicker
There’s a tool I use that lets me do this kind of research in minutes. I can type in the name of a brand like Skims, and instantly see which factories they’re working with. From there, I can reach out, start a conversation, and begin building my own supplier relationships.
I’m not going to break down the exact step-by-step here (that’s inside my paid Substack posts), but what I want you to know is this:
➡️ There is a method.
➡️ You don’t need to reinvent the wheel.
➡️ If you want to skip the headaches and learn how to actually use it, you’ll want to subscribe.
The fastest way to build a brand is to learn from those who’ve already done it—and that includes who they manufacture with. If Skims can find a factory that produces for them at scale, you can tap into that same factory for your smaller orders too.
I’ll be sharing the full step-by-step tutorial in my paid Substack. If you’re ready to stop guessing and finally start building, make sure you’re subscribed so you don’t miss it.